Social Media Toolkit - Safe Sleep NC

We hope this promotional e-toolkit will serve as a resource for you to promote safe infant sleep. You are crucial in spreading the word about safe sleep, and we thank you for your efforts!

These are a mix of tools to help promote safe sleep in the community you serve by using your organization’s social media platform, website, and other means to promote safe sleep.

How To Use This toolkit

We created graphics and social media messages for others to use on their own channels to help spread awareness about safe sleep practices.

To see a break down of how to use this toolkit with a video and step by step instructions:

Quick Steps (for detailed steps, click here):

Select and click a photo. The photo will enlarge on your screen.
On your mouse, right-click to bring a menu of options.
Select “Save As.” You will be prompted to locate a place on your computer network to save the image file. You’ll save the SafeSleepNC image somewhere in your files on your computer.
Now, open up your social media page (be sure you’re logged in).
Begin a new post and look for the photo icon to upload a new photo to your post.
You’ll be prompted to upload a new photo, so find the photo you saved on your computer network.
Select the SafeSleepNC photo you saved in your files to add it to the post.
Now copy and paste the drafted social media messages (found here) or write your own safe sleep message to include with the photo.
Be sure to include SafeSleepNC.org and #SafeSleepNC in your posts!

Now, let’s get started!

The Toolkit: Images and Messages

Image galleries and drafted messages can be found for different audiences below. Click below to view to find content for you to use:

English Images & Messages
Spanish Images & Messages

Tip: These images and messages can be used beyond social media! Add these messages and images to your website, newsletter, blog, but please be sure to include SafeSleepNC.org and #SafeSleepNC when used.

Safe Sleep Videos

View and share safe sleep videos:

Video clips in various lengths from the American Academy of Pediatrics encouraging parents to practice safe sleep from the baby’s view point.
1 minute
30 seconds
15 seconds

Find more video clips and information here.

The Safe to Sleep campaign has created videos to explain ways to practice safe infant sleep and breastfeeding.
Video clips vary in length:
1 minute
40 seconds
30 seconds
Find all of these video clips and more information here.

The Safe to Sleep campaign offers videos explaining ways to reduce the risk of SIDS and other sleep-related causes of infant death in varying length
10 minutes English
1 minute English
10 minutes Spanish

NEW! Make sure grandparents and other trusted caregivers know how to create a safe sleep environment for your baby. Share the new Safe Sleep for Your Grandbaby videos. Select “grandparents” or “abuelos.”
Videos for Grandparents and Other Trusted Caregivers
7 minutes English
2 minutes English
1 minute English
30 seconds English
10 minutes Spanish
3 minutes Spanish
1.5 minutes Spanish
45 seconds Spanish

The American Academy of Pediatrics (AAP) is joining the U.S. Consumer Product Safety Commission (CPSC) and other child safety organizations in the release of “Safe Sleep for Babies,” a new crib safety video aimed at helping all new parents avoid suffocation, strangulation and entrapment risks in the sleep environment.

Safe to Sleep Campaign Interactive Safe Sleep Environment Tool

Learn how to create a safe sleep environment for baby in your home by exploring this interactive room. A safe sleep environment can help reduce the risk of Sudden Infant Death Syndrome (SIDS) and other sleep-related causes of infant death, like suffocation. Click HERE to see this new tool.

Communications Strategies

To support your social media and communications strategies, The American Academy of Pediatrics and National Institutes of Health created templates and resources for organizations to use to create or support efforts to engage families and providers:

The American Academy of Pediatrics Safe sleep communications strategy can be accessed here.
Safe to Sleep campaign materials available for parents, caregivers, grandparents, in both English and Spanish.
Healthy Children Safe Sleep guide can be accessed here.
The American Academy of Pediatrics Campaign assets can be found here.

If you have questions about how to use the e-toolkit, email or call megancanady@med.unc.edu 919-843-7865