Social Media Toolkit - Safe Sleep NC

We hope this promotional e-toolkit will serve as a resource for you in your efforts to educate others about safe sleep. You do not have to be a Safe Sleep NC Champion to use these resources. You are crucial in spreading the word about safe infant sleep, and we thank you for your efforts!

These are a mix of tools to help promote safe sleep in the community you serve by using your organization’s social media platform, website, and other means to promote safe sleep.

How To Use This toolkit

We created graphics and social media messages for others to use on their own channels to help spread awareness about safe sleep practices.

To see a break down of how to use this toolkit with a video and step by step instructions:

Quick Steps (for detailed steps, click here):

Select and click a photo. The photo will enlarge on your screen.
On your mouse, right-click to bring a menu of options.
Select “Save As.” You will be prompted to locate a place on your computer network to save the image file. You’ll save the SafeSleepNC image somewhere in your files on your computer.
Now, open up your social media page (be sure you’re logged in).
Begin a new post and look for the photo icon to upload a new photo to your post.
You’ll be prompted to upload a new photo, so find the photo you saved on your computer network.
Select the SafeSleepNC photo you saved in your files to add it to the post.
Now copy and paste the drafted social media messages (found here) or write your own safe sleep message to include with the photo.
Be sure to include SafeSleepNC.org and #SafeSleepNC in your posts!

Now, let’s get started!

The Toolkit: Images and Messages

Image galleries and drafted messages can be found for different audiences below. Click below to view to find content for you to use:

English Images & Messages
Spanish Images & Messages

Tip: These images and messages can be used beyond social media! Add these messages and images to your website, newsletter, blog, but please be sure to include SafeSleepNC.org and #SafeSleepNC when used.

Safe Sleep Videos

View and share safe sleep videos:

The American Academy of Pediatrics (AAP) is joining the U.S. Consumer Product Safety Commission (CPSC) and other child safety organizations in the release of “Safe Sleep for Babies,” a new crib safety video aimed at helping all new parents avoid suffocation, strangulation and entrapment risks in the sleep environment.

Help Your Baby Sleep Safely So You Can Sleep Soundly –
When babies sleep with pillows, blankets, or on soft surfaces, they are at a greater risk for sudden infant death syndrome (SIDS). When they sleep in bed with us, there’s the added risk of suffocation from soft bedding or getting trapped under or rolled over by an adult. The good news? Parents have been using tried-and-true strategies to keep their babies’ sleep spaces safe every day.

American Academy of Pediatrics – how to help baby sleep safely so parents can sleep soundly. Find more video clips here.

NIH Safe to Sleep Campaign, Breastfeed Your Baby to Reduce the Risk of SIDS -These videos explain ways to practice safe infant sleep and breastfeeding.

NIH Safe to Sleep campaign offers videos explaining ways to reduce the risk of SIDS and other sleep-related causes of infant death.
NEW! Make sure grandparents and other trusted caregivers know how to create a safe sleep environment for your baby. Share the new Safe Sleep for Your Grandbaby videos. Select “grandparents” or “abuelos.”

Communications Strategies

To support your social media and communications strategies, The American Academy of Pediatrics and National Institutes of Health created templates and resources for organizations to use to create or support efforts to engage families and providers:

The American Academy of Pediatrics Safe sleep communications strategy can be accessed here.
Safe to Sleep campaign materials available for parents, caregivers, grandparents, in both English and Spanish.
Healthy Children Safe Sleep guide can be accessed here.
The American Academy of Pediatrics Campaign assets can be found here.

If you have questions about how to use the e-toolkit, email or call megancanady@med.unc.edu 919-843-7865