If you see images of unsafe infant sleep practices on websites, flyers, or other materials, please reach out and encourage the use of images that support safe sleep. You can kindly explain that showing images that follow the ABCs of safe sleep can help save lives (Alone, Back, Crib). Then share these links with free and appropriate images. Consider this a teachable moment to help promote safe sleep!
Below is a sample script you can use when contacting an individual or agency about their use of unsafe sleep images:
I wanted to share with you that images that you have on your ______________ (fill in–website, flyer, etc.) are cute, but unfortunately go against recommendations set forth by the American Academy of Pediatrics to promote safe sleep and help to prevent infant sleep-related causes of death and SIDS. Unsafe sleep practices are a leading factor of infant mortality. These recommendations follow the ABCs (Alone, Back, Crib) of safe sleep.
A=Alone. Baby does not sleep with another person or petl. Alone also means no items in the sleep space. No blankets, bumper pads, pillows, stuffed animals. Just the baby on a firm and flat mattress with a fitted sheet.
B=Back. Baby sleeps on their back (not side of stomach) for every nap and nighttime sleep for the first year of life.
C=Crib. Baby sleeps in a safety approved sleep space that adheres to guidelines from CPS. Never a couch, recliner, inclined sitting device, or an adult bed.
I know that there are more of these unsafe sleep images available than there are depictions of safe sleep, but I would urge you to change your images to help save lives. Here are links to free images that adhere to safe sleep practices:
Thank you for your consideration to promote safe infant sleep!